my task was to create and make a music promtional video, using a un-signed band that would be shown on diffrent music video institutions for example mtv and other music video realte tv channels, and also not forgeting music based websities like myspace, youtube and the common facebook which is widely used by many, my other task was to create 2 promotional material such as poster and a digipak/cd cover this material would publisise the band to the general public and create and intrest for them to purchase the music or look up the video.
what is required from a music promo video?
the requirments or the repertoire of elements that make a great music video are many diffrent sections, like performance, a live performance, people want to see the band performing it make the audience feel they are wit the band, and it creates a connection between the band and person as if the performance is specificaly for them and that makes them watch it overand again , and get hooked onto the song and share the likeness with freinds and family, the narative is also a elementthat makes a music video enjoyable, people als like to see a story invoved, my music doesnt really contain a story as such , but there is a element of the band going on tour to new york and the band showing them around. but there is an element of narrative there, people like the video to have a POINT/PURPOSE, it gives back t the audience somthing that they know and understand from spending their time watching the video. another element is the camera-work , this is a fairly obvious explanation, the public want to be engaged and their attention needs to be focused on the video, by doing so i choose to aviod using the same shot type twice, a diffrent angle and diffrent perspective everytime keeps the audience intrested and engaged, diffrent angles and distances liek mid shots , long shots , ad close ups all make the audience feel they are there in person and this creates enjoyment and entertaiment with all viewers and doesnt create any boredom which comes from the length of a shot, for example a shot that lasts to long and is lengthy makes it boring, keepign a great diffrence in times and lengths makes it fun to watch as the audience want to see whats next, and shot after shot it being diffrent is fun and enjoyable, another great element is editing, this is a really enjoyable part as a director and is an enjoyable to see from the public point of view, as a director i wanted mu video to be diffrent from other mmbers of my group and editing was incredibly important and i belive this is wat MADE my video a sucess, without good editing software and equipment editing would have been hard, it made my video ejnjoyable , i used a huge variety of clour schemes for example black and white , and negative effects. the tranistions from shot to shot helped my production flow smoothly, the editing is enjoyable to watch as it makes the video fun ,the variety and diffrence in style makes it unique and like befor keep the audience pay attention and keeps them inquizativeto see what happens next. actors within productions are often the band and i trid to re-create this , not by using the casio-kid members but by using to freidns to play instruments to the best of there abilty and by them doing so , creates a unique performance and shows the public what to expect from a live performance and shows the band or performer at 'work'. the mise-en-scene in msuic videos , such as props and settings/location is all covered within the narrative, props help to emphasise the story and musical equipment help to emphasise a live performace, for exmple such items as a drum kit and guitars , amplifiers these are all props, mis-en-scene is all about the small elements wihin a production that puts the cherry on the top so to speek, it helps bring good understanding and its the little tuches that count the most and attnetion to detail the audience arnt 100% focused on the bands performance and create an intrest in things not always recognisable. for example my bottle smash scene , not always seen as an intresting thing to happen , but when used it created a break for the audience and the audience wern just focusign on the band.
what infuenced my work ?
there was several influences on my work, which was divided into two types, the musical influence was aritists and bands such as example, and hello-goodbye which were all great with there unique music and image, then the inflence on the productio side came from alot of music videos by jay-z with the refrence to the new york footage which many r and b music videos use regularly, i thought that by encorporatign this element into my work would make my production unique the influence on live perofrmance came from bands like the killers and the artic monkeys where a performance is almost garenteed in ever music video by them.
how effective is the combination of my main product and my ancilary tasks?
well i belive that all my products wer very sucessfull in creation no only did i find that the quality of the products are good, but i enjoyed making them and creating them, i think that the style of my ancillary tasks and the style of music video all connect well with the genre that casio-kid are focused on (nu-rave). the band is represented in the exact style throughout the performance and in the digi-pack and poster as they would want to be. the exhibition of my products each of my proucts will be seen at different stages of a bands sucess, the poster creates a public intrest in the band, this will be exhibited in the streets and anywhere that the band wants, by creating this intrest the public will re-search casio-kid, bringing an exhibition of the music video into play which would/could be shown on music television too, enentually this leads to acual sales of the prouct on the shelves of music stores , such as hmv and other leading music retailers which means the exhibition of the product of the digi-pak. all these produts make the bands public relations and exhibitions sucessfull.
seperatly what made each product a sucess.
the production of music video - the sucessfull points i think made the video so good was its uniqueness , it is enjoyable to watch by is diverse performance settings and suroundings, the live perofmance makes a connection which is great for attention seeking and intrigation between band and public, another element is the new york footage, it gives a inside of what its liek to be casio-kid, the footage taken from new york makes a great inside to the place aswell, it creates a diffret element to focus upon, new york being on of the busiest citys, there is always somethign going on, and by attempting to capture these and showing them helped my video be diverse. the little things helped my video become good are small props and parts of acting that make the video enjoyable are great in showing casio-kid in a diffrent way.
the digi-pak, was a sucess purely because of its abstracness and is method of advertising the band , an element that i felt would be good in this product was the difrence of new york dring the day and the night-time, this made the digi-pak enjoyable to look at. which is really the main purpose of the digi-pak , having a unique case helps advertise the band in a way that akes the audience think about the band.
the poster, i think is great in advertising the band, by making the audience look for the band, advertising is a key element of the sucess of anything , without it no-one knows anything about them, the poster is great with its unique images and its colours making it stand out from other similar advertisments informing the public of bands and performances.
audience research undertook?
this was one of my weaker areas of planing the production and the exhibition of the product, i did a questionaire at the start of planning my task, these were simple quetions , that i needed to know from a range of audience ages, sex,s and lieks and dis-likes. although i had the idea already thoughtout and i knew waht i wanted to ahceive it was worthwhile making sure that i wasnt going to be the only personthat enjoys watching it. audience research is very importan in creating a audeience spesification, whic means that your idea must corespond well with them.
gaining audeience feedback from the actual final product was easy to do, i posted the video on sites like you-tube, facebook, and myspace all social networking sites that millions of people use everyday , this is great to show a production like mine as the audience can comment at the bottom of the display, my comments were very sucessfull and very posative.
when idea generating we created pitches for an out-side company called underdog managment, they then gave us feedback on what they thought about ideas, mine feedback was posative and i gave me the drive to want to suceed and make a great peice of work.
overall i thought that feedback was very posative , and i gain alot however my idea did not change of what i wanted to create , they gave me little hints and tips that helped me create a fun an unique peice of work. so in practice it was a good thing to have done but was nothing that i didnt want to do in the end.
how did the media technologies in the construction and reasearch, planning and evalution help me thoughout?
throughout each stage of the work, diffrent media helped me, sites like. unsigned.com helped me find casio-kid after my first chossen band got signed that week, the good thing about unisgned is the is no copyright restirctions there is no big record lable stopping exhibitions like mine going on, i asked for casio-kids permission just to secure the deal and they were more than happy for me to do this, i also used google to find out about nu-rave the un and coming music genre that is becoming the next best thing making casio-kids production great from a business perspective.
though prodution i used an apple mac for editing purposes which was great fun and the selection of creativity is outstanding and the cameras are all types of media technologies that are key to the sucess of my production.
the use of social networking sites like facebook , youtube , and myspace was very good and usefull for the exhibition of my production and gaining feedback, these sites are amazing for giving students like myself the chance to show what we can do with a camera and i think peopel were fairly impressed with what i could do. the skills that i picked up were manly from my as work last year, i used all i lernt there in a much more creative style and method that made my production sucessfull. folllowing with skills learnt i felt that being able to understand what will fit where in time with music and the style of shot and sound being played using this to your advantage helps people feel the reality in the video, the syncroniation of music and movements on screen flow and make the film un-confusing.
the apple mac was new technology to me , i felt i picked it up very well and made a great prodution, there were elements that the mac offered which i could have used like green-screening ect , but i used all i felt comfotable with and did some experimental stuff which was good and sucessful.
other software i used was garageband , which i edited the length of the track so it did not become a repetative song, i was able to cut and fade the track at point where it was un-noticable.
overall software and exhibiting material online is great in shwing off peoples work to members of the public at a free price and a simple method of exhibition, all it takes is a quick up-load to the net and millions of people are able to veiw your work and to also be able to rechive feedback is great , i could then make changes and inprovments to my work that make it even more enjoyable for the public, without these distribution sites and also researh engines liek google and bing , thigns wold be very difficult and time consuming. wihtout the technoloy online and offline , things would be very difficult, whch is why i think the number of media students growing is because of the technology making it all so enjoyable and not 'easy' but at a students simplicity to wich we are able to create great pecies of work to be proud of.
