Tuesday, 19 January 2010

institutions.

there are many institutions within music video promotion. one of the greatest well known company is "mtv" MTV (initialism for Music Television) is an American cable television network based in New York City and launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. now mtv has many other network channels specified for diffren niche markets, these are mtvs other network channels.





MTV Base is a digital music and entertainment television channel which focuses on music from the world of R'N'B, Hip-Hop, Soul and Urban.





Mtv2 was created to show more alternative types of music and older music videos than regular MTV did in 1996, priding itself on being a diverse mix of all types of music.



The channel is dedicated to dance music with music videos and programming of underground and mainstream dance tracks.




The network consisted of current hit music videos, along with a few older videos from earier in the year, as well as a few from the late 90's. The network was commercial free, with the exception of a few promos for MTV products. Currently, artist collections air throughout the day and other playlists (i.e. - live performances) air sporadically.


where casio-kid and my music promo video would fit:

my production of casio-kid wuld feature in mtv dance , with its extensive number of viewers and everyone watching loves dance music, casio-kid would be in there element here. the audience profiles all match what is expected from my audiences. the conent of the videos however are very strict, not allowing and sex, violence, drug and drink refrences till after 10pm but even then the restrictions are still quite strict. mtv boasts a no advert policy , only advertisment is from mtv,s own promotions and publications. i chose this channel based on the veiwers intrests and genre likes, casio-kid fit into the genre very well and the audience on this channel will appreciate this style of music alot more.


the ancillary tasks:
Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.


this is an example of a digipack. these can all be made by all major cd manufactuers now and are becoming more and more populars the years go on.

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